This page is intended to explain the logos design process frequently used by conventional and online graphic design agencies. In this way, you will get a clearer idea of how to get a logo. Although designing a logo is a difficult task, when this is done by a professional, the steps that the design takes are few. However, to get the right image for a specific company usually takes a considerable amount of time. But this is time well spent, and you will see this in the results and in your company’s growth.
Below you will find the steps that the process of designing a logo takes:
You contact the graphic design agency you chose. They will assign a project manager to your particular project that will listen to your requirements, evaluate your budget available, and present a specific package that is appropriate for your requirements. The options offered will vary according the number of designers that work on your project, the quantity of samples presented, the number of revisions included, and the delivery time of your logo.
Then, a phase in which the agency gets to know your company’s activity profoundly starts. The designers in charge of your project will ask you to answer a series of questions in writing, which will be used as the basis for the analysis of your company. You will be asked about the type of products and services you offer; your customers’ main characteristics; your color, shapes, and other preferences; the message you want to convey with the design; and other matters. All that you tell them will be taken into consideration for the design of your logo. Apart from this, the team of designers can ask you for previous designs, brochures or your website URLs to gain a more clear insight into your company. The designers then start the sample production phase. After discussing it, each designer will present an initial version of the logo. Of course, every option you propose will be included for the design. It’s important that you put forward all of your specific ideas on the graphic aspect of the design at the moment you hire a designer so that he uses them from the beginning.
After a few days the designers will send you the first logo versions, and you will choose the one that best serves your needs. In the case you don’t like any of the proposed logos, in general, agencies offer a new round of designs. We can assure you that you will find a sample that you are satisfied with in the new round. Remember that the number of initial concepts will depend on the plan you have chosen.
At this point the modifications of the selected sample start. Although every graphic agency will try to satisfy you, it’s important for you to know that you should point out the correction you think should be made clearly: you will have to inform the designers whether there is any change you would like to make regarding colors, shapes, layout, fonts, sizes, etc. The number of changes allowed will depend on the plan you chose. The delivery time of the design may vary according to the modifications to be made. Once you are completely satisfied with the logo obtained, you will receive a file with the design. You will reserve the copyrights of the final logo –the graphic design agencies will reserve the copyrights of the samples. You can start using your logo at the moment you receive it. Besides, in general graphic agencies deliver a logo manual.
The design process carried out by online graphic design agencies is similar to convencional agencies, except that the complete process is done via the Internet: the contact, the research with a questionnaire, the delivery of initial concepts –or samples–, the corrections, the final delivery and payment. Just like e-commerce in general, the main advantage of this method is found in the conformity and the money and time saved. You can hire a quality professional designer at any time, from any part of the world. Besides, you won’t need to go to the agency to make the modifications or get the final job. Instead, you can have a fluent and private communication with the designers and managers via email, chat rooms or telephone. With the information provided on our website, you will be able to recognize the good online agencies easily. In this way, you will be able to enjoy an excellent logo design at a low cost, since, as online agencies don’t bare infrastructure expenses, they generally offer quality designs at affordable prices.
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